McLaren Artura
In my role at DMARGE, I led storyboarding, ideation, filming, and editing for the McLaren Artura Spider RADRIDES campaign. The project showcased McLaren’s evolved MY26 model for the Australian market, highlighting its F1 inspired hybrid performance, everyday practicality, and expanded personalisation options. Deliverables included an Instagram Reel, TikTok, and social stories, featuring dynamic driving sequences and hero details such as the Practicality Pack, Vehicle Lift, and cutting edge hybrid technology. Positioned against rivals like Porsche, Aston Martin, and Ferrari, the campaign presented the Artura as the ultimate entry point into the supercar world.
ARTURA.
PERFORMANCE AMPLIFIED
In this episode of Rad Rides, we take the McLaren Artura for a spin, a hybrid supercar born from Formula 1 engineering and built for blistering speed.
With 515kW, carbon lightweight architecture, and a 0–200km/h time of just 8.4 seconds, the Artura proves hybrid power isn’t just about saving fuel on the school run, it’s about turning every drive into a podium finish.
